Think anders
Gaming Culture. Strategy. Creativity.
I connect brands with gaming culture. With the right feel for the community, clear strategy and ideas that truly move things.
▶ Press StartA selection of the brands I have shaped gaming culture with
- Mastercard
- Domino's
- Spotify
- JBL
- Ubisoft
- Hamburger Sparkasse
- IT-Jobs.de
- Dreamhaven
- Disney
- Razer
Level 1/4
Player Profile
Player 1Lvl 35
What I bring to the game
Gaming isn't a trend for me. It's my world
For as long as I can remember I've been gaming, and for 16 years I've been part of the gaming industry. The culture, the people and the unwritten rules are things I know not just from analysis, but from my own experience.
Strategy meets creativity
Beyond concepts, I always think in possibilities too. From the first idea to execution, I connect cultural understanding, strategic thinking and creative solutions.
Being relevant, not just present
Gaming communities don't need brands that simply want to play along. They need ideas that offer real value. That is what I believe in and what I work for.
- Level
- 35
- Class
- Senior Consultant & Creative Concepter
- Training
- Apprenticeship in Marketing Communications
- Degree
- B.A. Brand Management
- Origin
- Former esports pro, Call of Duty at SK Gaming
- Status
- Full-time nerd
Skilltree
- Creative Concept
- Gaming Strategy
- Creator & Talent
- Project Lead
- On-Site Activations
- Partner Integrations
- AI Workflows
- Software & Game Building
XP
Level 2/4
Cases
Mastercard Worlds Xperience
+82,000 peak viewers
Domino's × Fibi
+19M organic views
Domino's × Minecraft
+1.8M views on Twitch
Vacania
+12,000+ quest runs
IT-Jobs.de × THE POKAL
+957,991 total views
Level 3/4: Culture Quest
Worthy: A 5 Minute Dungeon
Gaming culture is not something you can simply buy your way into. If you want in, you first have to prove you understand it. Four relics, a mighty guardian and one last trial against the greatest threat of all: boring ads.
Are you worthy?
Level 4/4: Player 2 wanted
Up for co-op?
Got a brand, a project or a wild idea for gaming? Write to me. The Player 2 slot is still open.
Join the Game