Quest

Summoner's Rift in the real world: a Worlds final you don't just watch, you play along.

Mastercard is a global partner of the League of Legends Worlds. The approach for Germany: not a regular watch party, but a Summoner's Rift you can walk through. In 2023 XPERION Berlin became a 2,000 m² brand world with five mini-games, LoL catering, cosplay and creator meet-ups. 88% of guests completed every challenge, and the stream hit 55,000 peak viewers. In 2024 the next Worlds experience followed at Mercedes-Welt with showmatches, projections and 400 guests. Result: 82,000 peak viewers and 430,000 total views.

My part

I developed the creative concept, led the project and selected and briefed the creators. On site I designed the mini-games and activations that turned watching into playing.

• Creative Concept
• Project Lead
• Creator & Talent
• On-Site Activations