Quest

Not just showing up in the gaming world with a logo, but giving players real benefits there.

A bank and gaming? It works if the value is real. For Hamburger Sparkasse, a partnership with XPERION Hamburg brought the HaspaJoker offer to where the target group plays. Since August 2024 it has included discounts, cashback at the XP Bar, VIP access and ticket benefits. In-house TV, desktop placements and an on-site presence make the offer visible. The partnership was extended. What could have been plain ad presence became an offer gamers actually use.

My part

I developed the concept and partner integration. The thinking behind it: don't just advertise HaspaJoker, build it into a visit to XPERION as a real benefit. First do something for the community, then talk about the brand.

• Creative Concept & Strategy
• Partner Integrations