Domino's × Fibi
Quest
How does a pizza brand become a fixture of the gaming community? With Fibi, real experiences and a lot of pizza.
Since 2023, Domino's and Fibi have shown how gaming marketing can go beyond classic advertising. Creator content meets community nights, product launches, LAN events and a dedicated gaming hub. At CAGGTUS 2025 the pizza truck temporarily became the highest-grossing Domino's store in Germany. In total: 19 million organic views, 32 community nights averaging 85,000 views, and 21,000 players in Delivery Dash. What started as individual activations has become a partnership that brings gaming and pizza together for the long term.
My part
I look after Domino's in gaming: strategy, concepts and execution. That includes the content with Fibi, the pizza truck at the LAN and the custom jump & run for the Game Deal.
- Creative Concept
- Gaming Strategy
- Project Management
Loot
- +19Morganic views
- +32community nights
- +21,000players in Delivery Dash
- No. 1store in Germany: the truck at CAGGTUS
Stages
- 2024Burger PizzaLaunch with Fibii and Rezon, Fibi delivers live
- 2025CAGGTUS LeipzigPizza truck at the LAN, cosplay delivery to the seats
- 2025Cheesy Nacho Beef × DoritosLaunch stream as a movie night with a film quiz
- 2026Vacania at DoKomiDomino's as its own quest, Fibi hands out Gun Buddies
- 2026Game DealDelivery Dash jump & run: whoever plays, saves
- 2026Detroit Style × Minecraft1.8M views and 1,600 orders during the stream, see its own case
