Quest

A job platform looking for tech talent places what may be the most unusual job ad in Valorant.

IT-Jobs.de wanted to reach young tech talent who already spend their time in gaming communities. The answer wasn't a recruiting banner but a presence right inside THE POKAL by Project V. A fictional job ad looked for professional Valorant fans, a handmade kunai became the MVP award, and the brand appeared exactly at aces and clutches. More than 500 guests attended the final at XPERION Cologne. The campaign reached 957,991 total views, 1.14 million social impressions and more than 500 applications.

My part

I developed the idea and brand integration and managed the project. The goal: translate recruiting so that the community celebrates it and IT-Jobs.de shows up in the most exciting moments of the tournament.

• Creative Concept & Strategy
• Partner Integrations
• Project Management