Quest

How does Spotify become more relevant for gamers without just posting gaming memes on social media?

Music and gaming belong together for many people. For Spotify, the question was how to use that intersection strategically. What roles do X, Instagram and TikTok play? How is platform use changing? And what would Spotify need to do in its own product to reach gaming audiences better? The result ranged from a gaming strategy to a concrete content plan.

My part

I developed the social media and gaming strategy, assessed platforms and audiences and derived concrete content from them. Because not every gaming post automatically reaches gamers.

• Social Media × Gaming Strategy