Quest

Instead of walking past brand booths, visitors play a fantasy questline in which every partner brand sets its own trial.

Vacania turns convention floor space into a playable fantasy world. Visitors collect stamps, complete partner quests and work their way to a certificate and photo. Adobe let them design their own gear with Firefly, JBL turned anime knowledge into a sound quiz, and Techniker Krankenkasse went for a four-player co-op against toxic influences. At DoKomi and POLARIS 2025 that added up to more than 20,000 visitors and over 12,000 quest runs. Average dwell time was 20 minutes.

My part

I work on the core idea and strategy of Vacania and translate partner brands' goals into quests that fit the world. From the Forge of Souls to the Echo of the Kami, my focus is story, game mechanics and a brand that plays along.

• Creative Concept & Strategy
• Partner Integrations